TUNAN图南:远方启航

CULTURE · DIGITAL ART · WEB3

Culture,reimagined.

Rooted in Chinese culture. Created for a world without boundaries.

Explore our worlds
AN INDEPENDENT CREATIVE STUDIOSCROLL TO DISCOVER ↓

01 /THE STUDIO

Ancient roots.\nNew possibilities.

We see culture as a living source of imagination. From the curve of a vessel to the stories shared around a table, we find new ways for heritage to connect with contemporary life.

TUNAN brings together visual storytelling, original character worlds and digital craft. Our practice spans cultural IP, digital collectibles and creative experiences for the Web3 era.

02 /WORLDS IN THE MAKING

Tradition takes\na new form.

A glimpse into our original concepts.\nEach begins with a cultural story.

I

HERITAGE × FANTASY

Palace Spirit Cats

An imagined world of guardian cats and intricate treasure boxes, inspired by Chinese palace architecture, enamel craftsmanship and the stories held within objects.

Character IPDigital collectibles
CONCEPT DEVELOPMENT
II

FOOD CULTURE × COLLECTIBLE DESIGN

A Taste of China

Eight culinary traditions. A cast of distinctive personalities. Regional flavors, local rituals and everyday joy become a playful universe of collectible characters.

Original charactersArt toys
CONCEPT DEVELOPMENT
III

CHINESE CRAFT × INFINITE FORM

Möbius / Objects Unbound

The endless Möbius curve meets the language of Chinese objects. An exploration of ceramics, woven textures and the connection between physical craft and digital expression.

Cultural designPhysical × Digital
CREATIVE EXPLORATION

Projects shown are concepts in development, not released collections. Cultural references do not imply museum affiliation or endorsement. Visuals are illustrative concept artwork.

03 /OUR PRACTICE

01

Cultural IP

Concept development, character design and story worlds with a distinct cultural point of view.

02

Digital art

Visual identities, collectible concepts and digital imagery that bring ideas into focus.

03

Web3 experiences

Creative direction for NFT collections and digital showcases, connecting stories with new audiences.

04 /LET’S CREATE

The next story\nstarts with a conversation.